One of the biggest challenges for every startup is finding initial customers. Many companies invest thousands of pounds creating a new product only to fail almost immediately, without ever achieving a user-base large enough to truly test an idea.
Others waste months developing complex new technology, and upon launching, quickly find out that they’ve made very big mistakes or solved the wrong problem altogether.
A new site, named Erli Bird, is due to be launched soon with the aim of helping solve these problems by allowing startups to find the right early adopters, incentivize product evangelists, and quickly learn from their customers, iterate, and build more compelling products.
Through Erli Bird, startups will be able to showcase their product and connect with new users. By offering incentives to early adopters to try new apps, websites, and tech gadgets, startups can quickly build a sizable user-base, gather valuable feedback, and improve their product.
Other sites are out there to help out, financially, the startup company – Kickstarter immediately springs to mind – but I’ve never come across one that is there is support the company finding interest, customers and generally people who will talk about and help promote their product.
Some of the things they promise include…
- Erli Bird will feature a community of thousands of young, tech-savvy early adopters.
- Three to five exciting startups will be featured each week.
- You will be able to get to know the founders and understand their vision and passion.
- Users will be offered unique incentives and promotions to try new apps, websites, and tech gadgets.
I think it sounds fantastic. The site is is due imminently but, meantime, you can sign up to be told when it’s available.