I’ve just received an email from O2, who provide my home broadband…
Internet use has changed dramatically over the last few years and this is likely to continue. We need to increase our prices so we can still give you the level of service you’d expect from us. From 31 March 2011 Any discount or free period you already have – like a three months free offer – will stay unchanged. You don’t need to do anything, but if you’d like to know more about your options, or want to compare our prices to the market, go to A Best regards Felix Geyr Managing Director, O2 Home and Broadband
No, that abrupt ending isn’t a mistake – they really did end it with “go to A”. Following the link on “A”, however, takes you to a “Price Changes” page on the O2 website.
There it tells you why they’re changing their prices and show a comparison of the cost of other broadband providers. However, at no point in the email or on that page do they tell you exactly what it’s changing to. I guess they want you to guess.
In the end I had to ring O2 to find my account would be the same (an unlimited account, which they don’t provide anymore) but £2 more.
Announcing price increases such as this rarely bring customer praise – indeed, more than likely people would leave as result. So you’d thought it would be handled well. Surely it can’t be that hard?



What’s the future for gaming consoles?
Smartphones are becoming more and more powerful (dual core Android phones are starting to become the “norm” and quad cores are on their way too) and LG’s Optimus 3D is now bringing, ahead of the 3DS, a 3D glasses-free screen to phones.
Powerful processors, 3D screens and games companies lining up to author for them – why will the console be needed in such a phone market?
Sony Ericsson are already bridging this with their announced Xperia Play, a smartphone which can run Android games, but will also run their own branded games and comes with a Playstation style slide-out control pad.
I can’t see this impacting the home console market however as they are expanding away from just purely games to attract to a wider audience. Whilst connected to your TV it makes sense for them to offer further services, such as TV on-demands and film downloads (in fact I’m saving up for a PS3 at the moment for just this reason).
It won’t be long before the only non-console and smartphone gaming will be the various free online poker and bingo sites. And I’m sure it will only be a matter of time before they move to these mediums as well. The PC will probably be relegated to complex-control games such as flight simulators and World of Warcraft.
3D I think, will be a gimmick – particularly the TV-based 3D which requires glasses. As one of the (apparently) 1-in-6 people who can’t see 3D properly anyway (and it gives me a headache, no matter how well it’s done) I’ll never buy in anyway (this from someone who still has a CRT television in his living room).
Having said all that, though, I’m usually rubbish at predictions (this is someone who in the 90′s said that DVDs would never be popular).
Share this:
Like this: